For the second time this week I have found a great campaign from down under. The Outdoor Media Association of Australia has created a new award called “The Outdoor Awards”. The prize for the award is pretty novel as the organisers have arranged for the winning agency to walk away with $10,000 of scratch cards that have been put up on a billboard by one of Sydney’s main highways (Parramatta Road if your in Sydney). Needless to say the billboard is being guarded 24/7 and hopefully the winning agency will walk away with a lot more than $10,000 when they scratch all the cards, which by the way they estimate will take up to 20 days to do.
To promote the awards they drove an outdoor billboard truck over 10,000 km around Australia with the message "THE OUTDOOR AWARDS ARE COMING".
The truck was on the road for 40 days and took in Alice Springs, The Red Centre, Broome, Perth, Adelaide and Melbourne before its return to Sydney at the end of November.
To enter the awards you need to head over to www.outdoorawards.com.au and register your work before the 30th April 2009.
[The idea for the billboard was from Australian agency “The Glue Society”]
No matter the security, that billboard would be toast here in SA!
Still, it’s a well thought out and unique prize. 🙂
Agreed Jason. Maybe should try a similar vibe for the SA blog awards, we can store it at a bank and take a picture of it 🙂