South Africa’s main advertising awards event, The Loeries, is taking place this weekend in Cape Town and one of the underground campaigns to help create conversations about the awards is a facebook “Like” button mechanism. The idea is simple, find things you like around town and stick “Like” stickers on them, and if you feel like winning a new iPod Nano touch then you can upload pictures of the stickers to the facebook fan page, or to twitter with the #ilikeloeries hashtag. Nice work from digital agency, Liquorice.
To find out more go to: http://www.facebook.com/ilikeloeries or follow the “Like on twitter at http://twitter.com/ilikeloeries.
If anyone is looking for stickers let me know as have a bunch of them on me.
Click here for a PDF copy of the Loerie Awards weekend line up highlights.
I’ve asked the Fanpage for a sticker but they havent gotten back to me. If you have spare could you keep me one?
Thanks.