For those who have never heard of the Loerie Awards before they are basically the main advertising awards for agencies based in Africa and the Middle East. The Loeries recognise the best creative work in every area of brand communication including television, radio and print advertising, graphic design, architecture, direct marketing, non-broadcast video, live events, and digital media.
After 3 days of parties and 2 nights of awards I can say the Loeries and the attendees certainly know how to have fun (special thanks to Ogilvy Cape Town and King James for that). I won’t go into everything or this article could end up being 5 miles long but I do want to share with you my top 3 highlights from awards night 1 (Print, Outdoor evening) and awards night 2 (TV,Radio,Digital). Just click on any of the images or videos to see the work.
If you would like to see a list of all winners just click here, or if you would like to see all the actual work on video clips click here.
Night 1 (Print,Outdoor)
The first night was focused on print / outdoor execution, and saw two Grand Prix’s awarded to Grid Worldwide Branding/ Tonic Design, for the Comair/British Airways SLOW Lounge, with the other going to Boogertman+ Partners Architects, for the National Stadium (Soccer City). My picks of the night were:
- Nike, Write your headline – Write the future. (By Trigger, Won a Silver Loerie).
- National Stadium / Soccer City. (By Boogertman + Partners Architects, Won Grand Prix)
- VW, For Any Business (By Ogilvy Cape Town, Won a Gold Loerie)
Night 2 (TV,Radio,Digital)
This evening was for me the better night and again saw 2 Grand Prix Loeries being awarded. The first was to was to King James for the Allan Gray Legend TV campaign (James Dean), and the second Grand Prix went to the VWV Group for the 2010 Fifa World Cup Closing Ceremony. My personal pick for the night were as follows (drum roll please).
- King James: Allan Grey “Legend” campaign (Grand Prix Winner)
- MetropolitanRepublic; The Jupiter Drawing Room (South Africa); Octagon; Aqua Online: For the MTN Ayoba campaign (Gold Winner)
- Ogilvy Johannesburg, for the Topsy Foundation (Selinah), (Won Gold for TV & Advertising). The Song is from a lady called Leah Siegel if your wondering.
Below is a list of the 2010 Loeries top ranked Agencies in South Africa. (Click here for full listings)
Big thank you to the organisers for putting on such a wonderful event and glad to see creativity in South Africa is alive and well.
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