Wonderful work by BBDO for the New Zealand Motor Accident Commission.They created billboards, beer mats (see below), and posters for the campaign using pictures to symbolise swear words.
I always love it when agencies put across their point for safe driving without using shock tactics.We live in this age of 24 hour bad news live on air, and an attention economy where media battles for our eyeballs and ears every second. Its always nice to spin a little fun into the serious mix. I would hazard a guess this kind of work does a much better job of getting teens to not drive like a real cock too.
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