Cadbury in the UK are at it again with a fab bit of interactive outdoor advertising for Cadbury’s cream eggs, courtesy of Saatchi & Saatchi London.
The idea is to make the ad interactive and enjoyable (therefore memorable and viral) and allow the people of London to play a game of “Goo the Egg” where players have to splat with their hands as many Cadburys cream eggs as possible in under 30 seconds.
The ads have been placed using touch screens on the side of selected London Bus stops (click here for Google maps to locations of the game). If your not in London why not have a look at their latest funny musical eyebrow ad here.
P.S. Looks like the game is also available in Canada and Ireland