Just got send one of the best Charity online campaigns I have ever seen for the Karen Clifford Skin Cancer Charity by the fab guys and girls at McCann London.
To raise awareness of skin cancer in the UK (5 people die every day of it in the UK alone and we don’t even have sun!) they set up a website talking about a new technology that can turn your computer screen into a tanning ray screen and offering a 5 minute trial. Upon completion of the trial it tells you some facts about Skin Cancer and then offers you to send the prank to a friend, leave comments or read more.
The site is extremely well made and they even have an iPhone app (still waiting for it to go live as I blog). McCann went deep for this campaign, they explain the made up tech behind turning your screen into a tanner, have video intro’s, made up a computertan skin care range, and even a fake face calibration before your free session starts.
Go to www.computertan.com today and have a look for yourself and then pass it on to a gullible friend or co-worker and watch this spread like wildfire.
Fun, slick and educational, what more could you ask for !
Compulsory hot girl tanning with her laptop!
This is very good idea , and we can this idea for other charities also.
LOL, I showed this to a few guys at the office, and some started believing that it could be true, and some “sceptical” that you can tan through your laptop… only a few minutes later the result of the experiment came through…hehe
Very good find.
Hey Chris
Look out for the iphone app. Should be on itunes in the next week.
Glad you liked the idea.
Mark
Will do, cant wait to see it, will tweet it up for you guys 🙂
Great job and have a fab week,
Chris
thanks Chris