Just was mailed this very fun campaign from McCann Erickson London. As a promo for Mastercard they created a huge billboard ad with the copy “Hannah Davis please be my valentine” and then underneath “ The things we do for love, Priceless”. They then stuck a chair in the middle of a picture of a huge heart and placed a brave man in the said seat who then had to sit there till his potential valentine arrived (This is London winter temps remember!). They even had 3 violinists in dresses playing classical love tunes to set the tone. As this was done in the morning you can imagine it attracted a lot of attention so I’m sure the chap was glad when his lady arrived and accepted his proclamation of love, I especially love the bit at the end were the girl says “ You’re a Muppet but I love you”.