Boag’s Draught: From The Pure Waters Of Tasmania

If there is one thing Australians are consistently great at, its making beer commercials. The above is the latest in a line of gems to come from down under. The ad is for Boag’s Draught Beers and is made by Mojo Sydney (cant find their web site, ideas welcome) who did the infamous legendary ads for Australia Tourism in 1984 with Paul Hogan (one shown below)

Considering the tourism ads were pre Crocodile Dundee its incredible the effect they had. Australia went from being the 74th most desirable holiday vacation country for Americans to the 1st or 2nd and stayed like that for the next two decades !.

Back on to beer ads click here for some top ten greats from Australia

Chris

Adman at Ogilvy

2 Comments

  1. Agree with you on the great Boags work.
    Someone’s pushed it further, asking “What would happen if you put a bottle of Boags in the special waters of Tasmania?”
    Cheeky.

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