Beyoncé: flash mob dace in London

Another day another flash mob, only this time with little subtlety.

100 sexy girl dancers came together for a flash dance performance of the hit Beyoncé song “Single Ladies” in the middle of Piccadilly Circus in London. This was done to publicise the announcement of Trident (a chewing gum brand) sponsoring a free Beyoncé gig in London in November.

I can only guess that this was done by their UK agency Fallon, but as this is v v new there are no precise details.

Oh and if your wondering why it is in black and white, its because the original music video was also in black and white !

Chris

Adman at Ogilvy

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