As part of Pedigree dog food’s global adoption campaign TBWA/Frederick in Chile came up with this great installation at a bus station in Chile to raise awareness of dogs stuck in shelters, and the need for adoption.
They filmed a real dog at a shelter for a 24 hour period and then installed a plasma screen to the bus stop and surrounded the screen to look like a shed, with the screen acting as a window into the dogs life at the cramped shelter.
The campaign has been a huge success generating 1000’s of press articles, blogs and even coverage on major news networks. For more info about the Pedigree adoption drive click here.