Prince Charles has started the Prince’s Rainforests Project to protect the worlds rainforests and stop deforestation. The ad features a rainforest Frog with many celebrities such as Daniel Craig, Robin Williams, Harrison Ford, the Dalai Lama, Prince William, Prince Harry as well as Prince Charles himself.
Great work by Hurrell, Moseley, Dawson & Grimmer and incredible to feature so many celebrities lending a helping hand to support the cause.To read up more on the project or get involved visit www.rainforestsos.org.
The following quote from their site should give you a good idea why this is a noble cause:
“Rainforests absorb nearly a fifth of all man-made CO2 emissions but they are currently being destroyed at the rate of a football pitch every four seconds. When these forests are burnt — for agriculture or mining, for example — they release stored CO2 back into the atmosphere, pushing annual CO2 emissions from tropical deforestation above those of the global transport network.”