YouTube Cannes young Lions competition

Young Lions

YouTube have teamed up with Oxfam to promote the Cannes Young Lions competition. This is the first time the competition is open to the general public. Entrants had 48 hours to make a video that creates awareness about climate change and the upcoming December’s UN climate change summit in Copenhagen.

Two winners of the Oxfam/YouTube competition will be announced on June the 5th (judged by public votes and industry gurus) and go to Cannes to form Team YouTube. They will compete against 37 other teams from around the world in the Young Lions Film competition. Final Teams at Cannes are issued with a Mobile Phone and given 48hours to shoot and edit a 60 second commercial on behalf of a charity.

The best commercial will be chosen the next day by Cannes judges and a winner announced.

To look at entries and vote for Team YouTube winners click here

Example of a fun entry below

Found via the fab chaps at AdLand, they have been showcasing highlights of the YouTube entrants on twitter @adland.

Chris

Adman at Ogilvy

3 Comments

  1. Good take! i love it!
    Please check my ad and give me a comment!

What's your say? Leave a comment