I loved this spot for new breathable pillows and duvets from Auping. The ad was made by Selmore who happen to have one of the most original websites I have seen for some time. The site mirrors a street view of a small town, giving you the ability to interact with certain people and stores etc to find out more info about the agency, there is even a map to help you get around.
Go take a look at the Selmore site here and have a walk/browse around. (screen shot below)