Pantene: Chrysalis ad (Deaf girl playing violin)

Its an old one but a good one for Pantene, made by Grey Thailand.

The ad was released the end of 2008 and features a deaf girl defying the odds to become a violin hero. At first I had no idea what this had to do with shampoo but then I managed to find out the slogan is “You Can Shine” (still not 100% sold).

The music is a famous traditional wedding track called Canon by Johann Pachelbel.

Thanks to CT legend Joe Botha for sending this my way.

Chris

Adman at Ogilvy

3 Comments

  1. i thought the video was incredible. just incredible. chills. i wish it was a movie.

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