Great spot for Taco Bell by Draft FCB. The ad was directed by famous music video man Chris Applebaum, and features a play on words from the title verse of the P Diddy song “All about the Benjamin’s” .
The ad is part of Taco Bells new Why Pay More campaign, aimed at highlighting their new under $1 meals. Franklin D. Roosevelt is featured on the back of American Dimes (worth 10c each).
The team have also created a free iPhone app and downloadable song and ringtones for the campaign available here.
great ad. and i love taco bell. thanks!
I really liked this ad, it is really well made, clever and funny. It appeals to my British middle class mind stuck in a working class budget. If there was A Taco Bell in the UK I may have popped in to try one.