Taco bell: It’s all about the Roosevelts ad

Great spot for Taco Bell by Draft FCB. The ad was directed by famous music video man Chris Applebaum, and features a play on words from the title verse of the P Diddy song “All about the Benjamin’s” .

The ad is part of Taco Bells new Why Pay More campaign, aimed at highlighting their new under $1 meals. Franklin D. Roosevelt is featured on the back of American Dimes (worth 10c each).

The team have also created a free iPhone app and downloadable song and ringtones for the campaign available here.

Chris

Adman at Ogilvy

2 Comments

  1. I really liked this ad, it is really well made, clever and funny. It appeals to my British middle class mind stuck in a working class budget. If there was A Taco Bell in the UK I may have popped in to try one.

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