Just found this great campaign to celebrate Virgin Atlantics 25 anniversary for people living in South Africa. The campaign launched on Virgin Atlantics anniversary (22nd of June) and is running for 25 days, ending on the16th July. All you have to do is answer 25 questions and if you answer them all correct you stand a chance to win the following:
- One pair of Economy Virgin Atlantic round-trip tickets to London Heathrow from either Johannesburg/Cape Town
- Two nights accommodation at a three star hotel in London including bed and breakfast.
- Two London Explorer passes
The campaign was developed by Cape Town digital agency Quirk, and utilises Twitter, Facebook and email marketing.
All the answers for the questions are on the dedicated Twitter account, opt-in reminders can be sent to your email address each day, with the questions been answered and stored on a Facebook application. Great and easy use of social media tools.
To enter the competition click here and follow Virgin Atlantic on Twitter here.
The “Bearded” one (as pictured above with naked model in tow, why not) has always been a hero of mine and Virgin Atlantic is the only way I fly internationally. Needless to say, I’m entered & great work Quirk.
(Below is my favourite Virgin Atlantic ad)