Not sure how I missed this one but thanks to the fabulous guys and girls at Cherryflava I can now share it with you. Sony Ericsson have been proud sponsors of the WTA (Women’s Tennis Association) since 2005 and have held several fantastic unique tennis PR stunts around the world.
This latest stunt involved them taking over the longest street in Canada (Yonge Street in Toronto) for an impromptu flash mob style game of tennis. The event was to celebrate the start of the Rogers Cup and saw two of the brightest stars of the Sony Ericsson WTA Tour Caroline Wozniacki and Ana Ivanovic play against each other on the street.
Previous stunts have seen Sony Ericsson plan WTA tennis PR events on car rooftops in Miami, in a metro station in Madrid, and on a desert island in the Arabian Sea in Doha.
On another note, thanks to Sony Ericsson I have been using a new W995 for the last week or so and I must say it has to be the best non smart phone around (Think, WiFi, 8mp camera, GPS, Walkman phone etc etc, will write up more later).
To see how it all went down check out the video below.