To help publicise the VW Golf 6’s new Park Assist technology Ogilvy paid local Cape Town parking attendants (more commonly referred to as Car Guards locally ) to take the day off and relax around town. All they had to do was wear the above vest while they had fun watching a movie, chilling at coffee shops and taking leisurely strolls along the beach front !
Personally from what I have seen Park Assist technology in general still has some way to go but then again I can park like a legend so there can be no match (Years of London driving helps and yes I’m very modest).
Great work by Ogilvy, Cape Town.
Just click on the picture above to enlarge it and read the text.
Erm, sure the ‘parking attendant’ could take some time off, but who was guarding the cars?
Some video links for your interest:
VW Park Assist demonstration – http://www.sacarfan.co.za/2009/06/volkswagens-park-assist-technology
In a hurry? Asking Russ Swift to park your new GTI – http://www.sacarfan.co.za/2009/07/video-how-to-parallel-park-your-new-golf-6-gti/