As a bit of an Audi car lover, last week I couldn’t help but notice this new campaign that started up called “Electricity Untamed”. Local and international Audi websites and twitter accounts started to link to a microsite at www.electricityuntamed.com.
The site allows you to view several electricity themed short viral clips such as the one above. The clips cap be embedded and passed along via the main Social media channels and so far seem to be doing well with over around 500,000 views combined in almost a week. They have also added a Twitter, YouTube, Flickr and Blog aggregating app that tracks mentions of the campaign and microsite with links to the relevant content.
To see all the Audi viral videos on the dedicated YouTube channel click here.
The unveiling of the campaign will be on the 15th September and it is generally expected to be the announcement of an electric variant of the Audi R8 but we will have to wait and see. As its Audi’s 100th year anniversary expect lots of great car fan news from them to pop up during the upcoming IAA motor show in Frankfurt/Germany (17th-27th Sept).
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