Thought I would share two great must reads with you today. The first is a study commissioned by the Wall Street Journal on the 2010 global ad spend. The basics are that there will be a small rise in spending but magazines and radio spends will see a small drop. The winners are; digital spends (+11.6%), TV (+2%), and Outdoor (+2.1%). Lucky I do digital work then.
The second must read is the latest Contagious report of 2009. The report lists the most talked-about trends and technologies to have influenced global marketing over the past 12 months, its a pretty essential read if you want to know what works and what doesn’t.
To download it either click the image above or Click here.
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