Loved this short case study look at Crispin Porter + Bogusky’s new campaign for Domino’s Pizza called“"Pizza Holdouts."
CP+B and Domino’s set out to find people that didn’t eat Domino’s pizza and harass them (in a fun way) till they made the call and tried their new pizza’s. To accomplish this they set about subjecting the candidates to a variety of marketing tactics such as poster ads, billboards, radio ads, and even airplane banners !. Check out the video above to see how they got along, or visit the micro site at www.pizzaholdouts.com.
In other news Domino’s recently reported doubling its profits last quarter to $23.6 million !
robert navarro my dad has not tried your new pizza.I think it’s time he did.