Holland Vodka brand EFFEN and ad agency Euro RSCG have recently released this nice tongue in cheek print campaign. Apart from the double entendre copy such as “There’s nothing more satisfying than EFFEN on a plane”, the bottle itself is also pretty nifty. Each bottle has a rubber sleeve around it, making the bottle less prone to slipping through the hands, and also helping to insulate the bottle. Clever stuff, that and the fact I’m always partial to an Air Hostess or two.
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