Last week DDB, Stockholm released this great interactive billboard example created for McDonald’s.
The general idea is to catch a picture with your phone of items available at McDonalds such as a cup of coffee or a pie etc as they whizz across the screen. At the end of each challenge the billboard points the way towards the nearest McDonalds where you can claim any of the items you caught with your phone’s camera for free. Simple and brilliant.
Simple and effective – great strategy! – note the smale typo in your tag.(McDonalds cath the goodies – probably should read catch?)