Nissan: Sentra RC car (Drift)

Nissan Canada and ad agency TBWA, Toronto, have teamed up to make what I think is one the best ads of the year so far called "Drift,".

To bypass some of the car ad laws Nissan & TBWA used a 1/10 scale remote control (RC)model of the new Nissan Sentra SE-R . The epic ad even futures film footage from another RC car and an RC helicopter !

I love the drifting and blatant piss take of the usual car ad scenes, this is one shoot I would have loved to be present at. Watch the making of below to see how it all came together.

Chris

Adman at Ogilvy

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