IBM and Ogilvy London teamed up again this year to create another brilliant Wimbledon Tennis Augmented Reality app for Android and iPhone smart phones. The main improvement over last years enables Wimbledon fans to ‘see through walls’ with the point & see mobile app. This works by taking live location-based video streams of some showcourt matches and ‘busy areas’ such as the Aorangi Terrace (aka Henman Hill), and the taxi queues.
So good to see Ogilvy really getting stuck into this type of thing, and what a brilliant event to showcase it at. I’m sure it will expose the technology in a great light to a diverse audience that would really appreciate it..
Best of all its free to download from the iTunes App Store or search for “IBM Seer” on Android Market !