Paul Adams: Real Life Social Networks vs Online

Just thought I would share this fantastic presentation with you as personally I found it a very interesting read. The slideshow was made by Paul Adams from Google and talks about real life social networks and the problems associated with trying to duplicate them online. Paul works as a Senior User Experience Researcher at Google and has become a bit of a legend at understanding how people interact in the digital domain.

Hat tip to Sir Steve Clayton’s Blog

Chris

Adman at Ogilvy

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