TomTom: Yoda (Star Wars Navigation)

TomTom have teamed up with Yoda for their stunning new Star Wars range of navigation voiceovers. Last time we saw them recording with Darth Vader (click here to see that one), but now its time for the return of the Jedi with Master Yoda behind the mic.

The commercial was made by Pool Worldwide, Amsterdam and is part of a campaign to launch the new TomTom Star Wars voice over range for their GPS navigation systems. Other voices soon to be available include C-3PO, and Hans Solo !

Pool and TomTom also created a brilliant microsite for the launch of the range. The site featuring voice clips, shortcuts to buy the voiceovers, free screensavers, and a Star Wars AR game where you have to use the force to lift a TomTom in the air !

Chris

Adman at Ogilvy

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