One of the most popular videos on YouTube in education circles is the 2009 Did You Know video based on Jeff Brenman’s infamous “Shift Happens” presentation. To help publicise UCT’s internationally acclaimed Graduate School of Business’s Executive Education courses, Saatchi AtPlay, Cape Town, have created these great similarly themed custom course pages. Each page gives a brief overview on the course outcomes, why its relevant, and comes complete with a custom made factual YouTube video.
Click on the pictures above to see the relevant course videos and landing pages etc etc
I managed to get the below quotes from Elaine Rumboll, head of UCT’s GSB Executive Education, and Allan Kent, head of Saatchi AtPlay, the interactive division for Saatchi & Saatchi .
Elaine Rumboll : “The videos are a wonderful way to get our ideas of leadership out viscerally, and simultaneously create free content for people to use in their organisations.”
Allan Kent : ”The idea with creating the landing pages is to give people a snapshot of what the course will give them. The video builds the curiosity, then the rest of the page gives 3 key pieces of info: why this is relevant / important now, why this course specifically answers that, and then what practical outcomes you’ll learn from it.”
Great work all round, and so nice to see universities being innovative in the digital realm.
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