Calvin Klein Jeans: QR Code Billboard

Calvin QR code

Calvin Klein have been known in New York for their racy billboards, and sometimes have to take them down after complaints from distraught prudes. To get around this problem they created a huge QR code billboard that links to an X rated YouTube clip when you take a picture of it with a relevant scanner. After watching the “X” rated video I can sadly report that it’s about as erotic and exiting as watching a speech by the Pope. Either way if you want to see the clip just click here.

Nice idea, poorly executed.

Chris

Adman at Ogilvy

One Comment

  1. This anime video shows you how to use QR Codes – it’s really very cool!:

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