To help with the launch of the new Sony Ericsson Xperia™ X10 mini pro phone, SE have launched their first augmented reality campaign. The campaign highlights some of the key features of the phone and allows you to link the AR tags to your facebook page to show exactly how the phone would look with your own content / contacts. To try it out just go to http://www.sonyericsson.com/makeitreal. In addition if you try it out you will also stand a chance to win an X10 mini pro phone for yourself.
As a side note the X10 mini has also just won the title of “European Mobile Phone 2010-2011” by the European Imaging and Sound Association (EISA), and follows on from its earlier triumph as the Red Dot design award winner for 2010.
If your looking at an iPhone alternative I can personally recommend the X10, I have had one myself now for a few months and has been a joy to live with, Sony Ericsson combined with the Google android OS is a stunning combination.