180 LA recently completed a great campaign for Sony Vaio Laptops. The idea was to take 8 clever teenage students and turn them in to rocket scientists and engineers and ultimately launch a real 2 stage rocket using the computing power from Sony Vaio laptops. After seven months, an indefinite weather hold and several launch delays, the Rocket Project team successfully launched a 29-foot, 1,100-pound, two-stage rocket 147,000ft up in the air, reaching a top speed of Mach 2.8!
The students progress was placed on YouTube and updated daily on Facebook and Twitter, after the successful launch the campaign is even being made into a Discovery TV series, not bad going for an ad campaign.
To read more go to http://discover.sonystyle.com.
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