Not sure how sunny it is in the mother country (England), but either way I know the feeling this chap has in the above entertaining Subway commercial. The ad was produced by McCann, London, they also produced a 10sec version here.
Jake Courage, McCann’s Subway account director said:
“We brits love summer and no one else knows how to get the most out of it better than us. Spending most of the year in the wind and cold is worth the pain for those long, lazy days in the sun. As soon as it starts to shine, we want to get outside and enjoy ourselves, grab a bite to eat and head for the nearest park for lunch. But our time in the sun is often short lived so the faster we can get into picnic mode the better. Subway is the perfect accompaniment to summer because it’s great range of delicious and freshly made subs will have you picnic ready in no time. So come on guys get out there and make the most of summer with Subway!”
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