The other day while visiting Sir Allan Kent of Cape Town’s Saatchi At Play, I spotted these great prints (shown above) in the reception for Tuffy refuse bags.
The general idea was that Tuffy’s 100% recycled refuse bags can give anyone a clear conscience. Saatchi made up some extra large Tuffy bags, put some great art and copy on them, and then placed them in one of South Africa’s largest malls by the bins and in traditional poster frames (see print below).
The copy says the following:
Burglar:
“The words of Bob’s jailbird father echoed in his head. ‘Son, don’t make the same mistake I made.’ And he hadn’t; this was a 100% recycled refuse bag.”
Murderer:
“Although deep down Toby knew that murder was wrong, he couldn’t help but feel good about himself. After all, he only ever used 100% recycled refuse bags.”
White Collar:
“Miles was no fool he knew shredding the documents was illegal, but he reasoned that there was no point in sweating the small stuff. After all, he was using 100% recycled bags.”
Credit to Gavin Whitfield, Gareth Cohen, Anton Crone, and Saatchi Cape Town.
