Google Chrome has been my default web browser for some time now and this digital campaign by Milk+Koblin, showcases Chrome’s ability to run HTML5. The campaign is an interactive video directed by Chris Milk, and shows off some of the new features this web hypertext standard can provide such as custom rendered google maps, video, 3D animation, and canvassing amongst other features. The site is called “The Wilderness Downtown” and plays a personalised video featuring Arcade Fire’s song “We Used To Wait”.
During the video you get to make your own personalised card that will be printed out with paper that supposedly contain tree seeds and then handed out to people at Arcade fires upcoming music tour. If you plant the card a tree will grow!.
Make sure you download Google Chrome here to see it for yourself, its worth it.
I’m not ashamed to say that this was so beautiful it made me cry, I’m a college student who’s been away from home for years now and the inclusion of my childhood home really tugs at the heartstrings; made me ponder about who I’ve become and how the childhood me would see me.