Great PR stunt by Lowe Roche, Canada, for Audi. To show how well the legendary Audi quattro all-wheel drive system sticks to the road they attached Super-powerful rare-earth magnets to miniature models of Audi vehicles, which were then stuck on metal surfaces in the midst of the crowds attending the Toronto International Film Festival. After people struggled to pry the cars free, they see a message on the bottom of the car: "Nothing sticks like quattro."
Excellent and clever creative work! Funny, the human element that as soon as one person takes a car and gets away with it, the rest follow like sheep. Awesome post Chris (as usual), will be sharing this.