Jeremy Irons stars as the narrator in this mockumentary for a Non-profit organisation called Heal The Bay. The campaign was made by DDB, Los Angeles, and tracks the journey of a plastic bag from LA to the Pacific Ocean.
The campaign has been made to try help urge the residents of California to pass the AB 1998 act that would make it illegal to give away single use plastic bags at stores across the state. Instead people would have a choice of using recyclable bags, or paying a small fee to purchase a single use plastic bag, therefore helping cut plastic bag pollution and the associated clean up costs.
“…or paying a small fee to purchase a single use plastic bag, therefore helping cut plastic bag pollution and the associated clean up costs.”
Locally they started charging for plastic bags long ago for the same reasons… too bad the money the government rakes in from this never makes it to green causes.
Update on your post: lawmakers have rejected the proposed bill (http://www.upi.com/Top_News/US/2010/09/01/Lawmakers-reject-plastic-bag-ban/UPI-22461283343937/)