Newly formed South African Digital agency +One recently launched the above online campaign for financial services group Sanlam under the title of “Save your Future”. The campaign uses Twitter, Facebook, and YouTube to track the future lives is local celebs Jeannie D, and Loyiso Bala. For the campaign they aged the two celebs to look like they were 60 years old, and then through Twitter and facebook are showing and interacting with the public on the story of how the future has changed in 2050.
Jeannie D has saved for her future and seems to spend her days relaxing and having fun, while Loyiso has not done so well with his savings, so is now writing jingles for friends and family and struggling to get by. You can follow Jeannie’s story on twitter here, or facebook here. Loyiso’s story can be found on twitter here, and facebook here.
One other thing they have done is make some fun suggestions on how life will be in 2050 such as “The coastline has radically changed due to a 2 metre rise in sea levels (much of Cape Town is now under water)”, and that “Madonna (thanks to some expensive Longevity treatment) is finally planning to bring her tour to SA”!. Other nice features have been the creation of future tech photographs (see below) showing some fun concepts and ideas.
Read more about the campaign and others from +One on the +One web site
