Buzzman, France, have released the above fantastic interactive YouTube video (just play it to go to the custom page). The custom YouTube page allows you to create your own ending as to how the hunter interacts with the bear. So for they have recorded 50 video responses, if you want some fun try out some of the flowing responses: dances with, sings with, talks to, hugs, draws, fights, doesn’t shoot, is shot by, loves, kisses, and fucks.
The campaign is for Tipp-Ex and has been launched to coincide with the back to school period.
I really enjoyed it. Very creative.
Besides the amazing amount of views, we tracked the campaign in the past few days! Here’s how it performed: http://bit.ly/tippexcampaign
Hi,
Thanks for your article.
I work for BUZZMAN (www.buzzman.fr), the Advertising agency that created this Tipp-ex viral campaign.
We are back with a new Youtube experience : http://www.youtube.com/watch?v=FlCVE0OG-tI