Lovely viral idea by Pereira & O’Dell for Corona Light Beer. Corona are giving the opportunity for anyone to appear on a giant billboard in New York’s Times Square, all people have to do is “Like” their facebook fan page and upload a picture. The pictures will be rotated between November 8 and December 6. When you upload your picture for the campaign you also get an option for Corona Light to notify you when its up, they do this by sending an image of your picture in Times Square to your wall.
This kind of idea has been done before but not in quite the same facebook friendly fashion. Personally I think this will be a huge success, as people get mailed their picture from Times Square they will almost certainly share it with their friends, and I’m sure a good deal of them will post it to their profile picture.
So far they have managed to amass almost 80,000 fans! To try it out just click here.
Congrats Corona and Pereira & O’Dell, very clever.
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