It’s a little late for me to writing about this but I only just saw it now and the above campaign by the Advertising School Berghs School Of Communication, Sweden is stunning. They used all forms of social media platforms and a real life activation to turn a local energy company called Fortum into a fun, interactive, giving brand. If only all energy companies could be this great. Not surprisingly the campaign won a gold at the Clio awards and a Future Lion at Cannes.