More great work from Mother, London’s "Happy Inside" campaign for IKEA after last months cat TV ad, where 100 cats were let loose into a flag ship London IKEA for the night. They have now launched an online component to the campaign. where you are challenged you to match a cat from the TV ad with the relevant furniture they took a liking too, if you guess correctly you win that item of furniture for free. The site is very slick and simple, it integrates with facebook and YouTube nicely, and you can even download free cat wallpapers for your computer or watch behind the scenes footage of the cats and more. Go to http://cats.ikea.com/ to check it out for yourself.
The competition is only available to people in the UK, however you can play the game just for fun from anywhere.