Lovely digital interactive effort from Leo Burnett, Iberia for Tropical beer. For the camping they basically set out to make the Guinness world record for the worlds largest beach towel, and have a party on it to celebrate (with Tropical beer). They allocated spaces on the towel for the event using facebook and through the app let people choose their exact place on the towel.
online conversations became real world ones and the record was broken, have a look at the video above to find out more.
One Comment