VW: Speed Camera Lottery (Fun Theory)

Great work by DDB, Stockholm for more Fun Theory Volkswagen madness. The idea was to set up a speed camera, to take pictures of all cars passing a spot. Speeders get a fine, but at the same time some of this fine goes towards rewarding people who obeyed the law and drove at the correct speed, on a lottery principle.

Chris

Adman at Ogilvy

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