Stunningly clever interactive work by Ogilvy London and Grand Visual for the new Ford C-Max.
The billboard allows people to handle and explore miniaturised 3D ‘virtual’ models of the cars on screen and in the palm of their hand. Virtual buttons allow the user to choose the colour of the car, open doors, fold the seats flat, turn the car 360 degrees and select demos of the car’s key features such as Active Park Assist.The system works by using a combination of a Panasonic D-Imager camera and custom Augmented Reality software. The activation will be in 6 malls around the UK for the next 2 weeks.
To read up more on it go to the Ogilvy UK Blog here.