More great innovative marketing from the kulula team. This time they have decided to ad a ‘tikkie’ South Africa to the UK royal wedding by delivering a herd of cows to Buckingham Palace as lobola. For every flight booked from 14 February, kulula will make a contribution to the cost of a herd fit for a royal lobola. They say the move is made as a gesture of good will on behalf of all South Africans as proud members of the Commonwealth. An advertising campaign will be launched to encourage local flyers to make a contribution when booking air tickets. Already they have had coverage in pretty much all the local Sunday papers as well as lots of international press picking up on the fun story. Expect lots more free media coverage for them over the next few weeks. Great work by King James and Atmosphere.
Shouldn’t the Lobola be paid from the UK to us?