(Above Possibly NSFW) Great work by Serviceplan, Munich, Germany for Liaison Dangereuse. In order to increase sales over this years Valentine’s day period they created an online strip show featuring the companies lingerie on the bodies of some beautiful models. The clever part was that in order for the chaps to see their model “bare all” they had to buy the relevant Lingerie for their better half.
The results increased traffic to the website by 150% and sales jumped up by a further 50% !