Michelle from 180LA kindly sent me this nice short case study of a campaign they created for the new Mitsubishi Outlander and Outlander Sport. The aim was to to demonstrate how good the Mitsubishi’s All-Wheel Control technology is. They set out for some unforgiving terrain in Alberta, Canada, with an Outlander and Outlander sport and came home with a five official Guinness World Records in under 24 hours. See the video above.
To find out more about the campaign visit http://www.mitsubishicars.com/WorldRe…