Am always happy to show work from us at Ogilvy Cape Town and this work above was pretty ingenious in my mind. Prabashan and Sanjiv who came up with the idea send me the below explanation:
“BlueMotion is Volkswagen’s more environmentally-sensitive range. For the print campaign, we asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn’t just talk, but takes action.”
To zoom in on the ads just click on any of the images above.
Copy text: It’s all about giving a little bit back. Eco-conscious BlueMotion technology.
Advert titles: Dyer Island Conservation Trust; Mveledzo Community Organisation; Harvest of Hope.