Interesting project by Range Rover for the launch on the new Evoque. as part of a global campaign called ‘Pulse of the City’, they have launched an app available for iPhone and Android phones that uses GPS tracking to record the collective movements of people within various cities around the world (now including Johannesburg). Users are then given a graphical representation of their journey which they can display on the Helloevoque.com website.
People can also add comments about their favourite walks, hot spots and journeys, creating a real time, evolving pulse of each city.
To try it out for free click here for the iPhone app, or here for the Android app.