Glaceau have hired Jennifer Aniston and several online viral video stars such as Keenan Cahill the lip sync kid, and Paul "Bear" Vasquez of the double rainbow fame to help promote a new water brand called SmartWater.
Although personally I pretty much fully despise this ad its sad to say it probably will do well (its already been picked up by traditional media to help spread it). It would have been nice if they had an original idea, but it is nice to know the YouTube count for the video has stuck at only 305 views (it has about 2000 likes so the counter is just broken).